Bao Shilong's brand introduction

2 thoughts on “Bao Shilong's brand introduction”

  1. Founded Development
    BOUCHERON is the jewelry company of the Kerring Group of France. In 1858, only 28 -year -old designer Boucheron established its own brand and opened boutique stores in the most fashionable Royal Palace area in Paris. Many valuable jewelry was designed. Jewelry, watch and perfume. In the 21st century, Boucheron adhered to the brand's unique traditional connotation and became synonymous with bold and luxurious modern jewelry.
    In 1893, Boucheron moved to Van Deng Plaza, Paris, and became one of the jewelry brands that first opened here. The Square 26, where the site site was located, was neighboring with the Earl of the Second Empire of France. At the beginning of the establishment, Boucheron was favored by celebrities, and his career was booming. Russian Tsar, French actress Sarah Bernhardt, Macka Mackay and Polignac, and Lady Curzon were all customers of Boucheron.
    boucheron always has the pulse of the times, drawing inspiration from Russian ballet, three -dimensional, decorative art, African art and Pop art. Boucheron's brilliant career has continued to advance, and its unique design process has conquered world superstars such as Sofia Roland, Nicole Kidman, Julian Moore, Susan Sarandon, and other world superstars. The favor of the King of Iran (Shah Riza of Iran), as well as the British, Bulgaria and Egyptian royal family.
    In international brands
    to celebrate its first appearance in mainland China, Boucheron designed 18 limited REFLET GROSGRAIN watches for Bund 18th. Boucheron classic works such as the "logo" () series are presented in the flagship store at 18 at the Bund. Like other boutique stores in the Bund, it is always prepared to customize high -end jewelry for some loyal and distinguished customers at all times.
    The president of Ba Shilong China said in an exclusive interview that Cartier has taken a step ahead in cultivating and expanding the market, but the purpose of Ba Shilong is not competing with Cartier. . Ba Shilong's customers are selected from the pyramid tip. In Europe, our customers are generally celebrities, such as the late British princess Diana and Jordan royal family. " Essence
    In middle class
    Mvly aristocracy, unrestrained Bohemian. Boldly promoting the traditional charming and charming baby. The new Baoshong's inspiration comes from the sexy goddess: they appear in the upper part of the upper communication zone and the society of the music ballroom. They are angels next to the painting racks in the studio.
    This fluttering flowers, FIN-De-Siècle Divas, they choose in life, either have dignity or abandon dignity. They are emotional and sometimes even excellent, but they will never be flat. They do not belong to the middle class. Oppose to laugh, with reserved carnival. They boldly admired jewelry, and they were as easy as dressing when they were picked up, and they had nothing to do when they put them down.
    The jewelery and jade belt made of primary gold does not belong to the middle class. The finely created pure gold wide -sleeved decoration, seemingly net eye, is like dancing in stockings. Several black gold imitates into exquisite Chantilly or Bruges jade belt, tear -like red sapphire or diamonds, and become a dark and elegant lady -specific necklace.
    Jewelry that takes balanced wood between danger and sexy does not belong to the middle class. The bold and tempting pendants suggest not far from the danger, which is the decline of significantly. The slender ruby ​​necklace is like a bright red line on the neck. A blood ruby ​​pendant is drooping, and the skin flashes. A string of paving diamonds a few inches long and bent into S circle, which is the miniature version of the Elizabeth era. The lip -shaped Bouche ring is composed of ruby, and the sneer lips exude surreal force.
    The ecstasy that is naturally expressed in natural showing, doting and funny words, this does not belong to the middle class. The bright spoiler of the gemstone is wrapped around the hand and stretched to the wrist, and the tail buckled on the second chain of the ring; the green vine leaves surrounded the dragon head, and a crown was owned by Rafir. The pendant is a small naked image, hanging jewelry and vine strips, separated on both legs, crossing on protein and stone accessories, as if in a hurry to see the human model, and suddenly confused.
    art Deco ring is embedded with dizziness, which does not belong to the middle class. A huge sapphire or treasure jade string on the bright rowing chain and put it in hand. A huge orange jasper is placed on the pomegranate red gem pad. These jewelry and the Duke's manner are all in the manner, the calmness of the singing and dancing girl is complemented by each other. These rings evoked the nostalgia of passion women in the jazz era -looking at Josephine Baker's jade photos, full of pearls, cunning and charming
    precious gems are hot and sexy, which is not a middle class; avant -garde design, challenge reality, this is not It belongs to the middle class. The true interpretation of Bao Shilong is this new product. It obtains inspiration from a group of passionate women and cannot be predicted. It does not belong to the middle class. Exquisite works, eternal pendants, change the interpretation of the jewelry.
    Legend of Blue Blood
    In 1900, a legendary Paris World Expo was held on the left bank of the Senna River under the Eiffel Tower, indicating the birth of new artisticism. At the expo, Bao Shilong was alarming, and won the following comments: "The champion of courage and the record. It is always dizzying and the wind and the wind. The entire jewelry industry should be proud of it." The founder of Federek was born in 1830. He has followed the famous master Reller Cai Ze since he was a child. Starting from an apprentice in a small jewelry shop, he did it for 14 years. Based on the innate talents and unique understanding and taste of jewelry, 28 -year -old Fediek finally opened the first jewelry shop at the "Royal Palace Street" at the Paris Senior Fashion Center.
    Feedlek's jewelry shop is luxurious, decorated with branches -shaped crystal lamps and velvet -like soft fabrics, which attracts many noble customers as soon as it opens. At that time, the jewelry was simply placed in the window. Federek broke the tradition and used the vertical three -dimensional chest image to display jewelry. He did not run a classic jewelry series like many jewelry shops at the time. Instead, he introduced crystal stones, ivory, exquisite jewelry and golden lace. The work also shows Bao Shilong's eclectic ideas.
    In 1893, Bao Shilong was transferred to No. 26 Fanton Plaza, becoming the first senior jewelery dealer to settle in Paris Fashion Holy Land. The shop is luxurious and full of modern atmosphere, attracting more attention. Russian Tsar, French actress Sarah Bainhart, Palace Musician of French Emperor Louis XIV, Earl Poluniak, and the most famous bank family in Europe, the Roschurd family of the Roblschild family, once Bao Shilong's Guest. Several Russian royal members are also loyal followers of Bao Shilong. One of them is particularly expensive. He is the later Alexander III. After Baoshong, the Ritz Hotel and several other senior jewelry brands have also appeared on Vanton Square, which slowly become a gathering place for fashion brands such as jewelry, senior fashion and perfume.
    In more rare is that Bao Shilong has always attached importance to the culture and history of preservation and continuation of jewelry. It is the only French jewelry dealer to buy the French royal jewelry in the 19th century. Essence Bao Shilong purchased two very expensive Mazalin diamonds as permanent collections, which made a very important piece of French jewelry history. It was stored in France.
    founder, Federek in 1902. His son Louis Ba Shilong inherited his family business and successfully established branches in New York and London and other places. In the middle of the 20th century, the third -generation successor Gerald Ba Shilong held a series of exhibitions in South America, North America and the Middle East, greatly increasing the brand's popularity. In 1971, the son of Gerald's son Alan Bao Shilong took the family career and opened Bao Shilong's boutique to Japan. It was called "the best decorator in the world" by the Japanese.
    Creative advertisement
    A black Persian cat wore jewelry with value in the city? Imagine, this is not impossible. In 1978, Bao Shilong dramatically added a black Persian cat to the background of jewelry advertisement. This extraordinary advertising has been popular for ten years, and black cats are lucky to become a classic image in the history of Baoshong. It walks in the dazzling jewelry world, showing the world like a spy who gets first -hand intelligence, which is full of fantasy masterpieces, and also expresses the spirit of Bao Shilong: mysterious, unforgettable, brought with it Surprise and constantly innovate.

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