Implementation plan for the opening activities of physical stores (2)

Plan of the opening activity of physical stores 3. The purpose of opening activities:

1. The public image of the specialty store will be established to win the attention of major media.

2. Gathering popularity through opening activities, showing Bayak's new image and increasing popularity.

. Through opening activities, the Bayak Store's influence in the local area is strengthened to promote sales.

4. Through unique activities, attract the public and media attention, and improve the effect of communication.

. The preliminary publicity plan:

The success of the opening activity is determined by whether the preliminary publicity is in place. Only when the early publicity is done can the successful opening of the opening activities be guaranteed. We must have this consciousness in mind. It is better to postpone the opening, and do not promotion in the early stage.

The method and specific operation of the preliminary publicity:

1. Publicity of the community households:

This is the most direct and most effective operation method, But it is also the most complicated way. Specific operation:

(1) Publicity groups are divided into two publicity groups. Each group is more than two or two. The purpose of the propaganda team is only two weeks before the opening, through one -to -one publicity with customers, constantly find and track customers, understand the details and needs of customers, and finally guide the customer to enter the opening site.

(2) Divide the real estate of the county and city, and the allocation is basically balanced. Each group is responsible for a area and work. Competition between the two groups, the index of competition is to guide the number of customers to enter the specialty store and the number of customers. Excellent performance gives commendations, such as cash rewards, business personnel inspections, etc. Mobilize the enthusiasm of the salesperson according to measures and other measures of each group of sales.

(3) The content of the household promotion: the company's profile, product introduction, opening activity content detailed introduction, the basic situation and willingness of customers, and invitations to enter the store. It is worth noting that after understanding the situation of the quasi -customers, we must collect, track, track, and maintain communication with the store shopping guide, find the right entry point, and prepare for the quickly signing for the opening. The day before the opening, the salesperson had to communicate with the quasi -customers to confirm the opening of the store to participate in the opening event.

2. Pages with pages with newspapers: The design of the promotion singles page is clear, and the theme of the event is obvious. The production should reflect the brand's grade. Do not use red and yellow monochrome printing forms without grade.

Preponation:

A, opening information: time, place, title, appointment phone (can provide advance appointment)

B, preferential activities Content

C. Enterprise related information, cultural connotation

D. Information related to participating in the opening of the lottery and the distribution of gift distribution

The promotion effect of the issuance of the report is the most direct, the publicity coverage is also wide, the information is also comprehensive, the target customer group is clear, and the gimmick will inevitably attract the public's attention. It is willing to participate in the activities of the new store's opening, thereby achieving the effect of publicity.

This media: "×× newspaper"

Release quantity: × 10,000 copies

Release date:

3 3 The temporary preview of newspapers and television media: It is generally promoted within a week before the start of the event, and it is generally temporary centralized publicity. Creation is critical.

4. The opening trailer for the mobile phone SMS platform: You do not need to mess up with the day, you can adopt the form of satellite positioning to concentrate on all development real estate and building materials markets. That is, the positioning is sent.

5. Of course, combined with the actual situation of the local area, other effective methods can be adopted for publicity.

. The design of the promotion content of the opening activity:

First of all, a relatively ultra -low -price product is required to attract customers and detonate the market. This price needs to be specially emphasized. Essence At the same time, the design of the promotion content should be relatively lively, such as price discounts, promotional gifts, etc., and can even adopt targets, draws, etc.

. The creation of the atmosphere of the opening event:

arch of arch, color flag, carpet, hanging flag, balloon, Yilabao, flower basket and other traditional methods can be adopted. The momentum must be large, such as ten arches, lined up in one word, etc., to truly make the atmosphere. At the same time, the gifts of gifts must also be momentum. The piles must be large, giving people a lot of gifts, very valuable. One of the goals of the road show is to attract the attention of customers who come to visit and can accurately find the position; in addition, it can also attract the attention of all citizens, and even the media's attention. The creation of the atmosphere of the scene is also a supplement.

1. Terminal layout: (Reference)

(1) The surrounding neighborhood (in the building materials market): "Promotion of neighboring streets and urban areas

(2) Outside of the store:

"The sword flag of the company LOGO

" Set up the air balloon in front of the door

"Set up large arch outside the door

" A large -scale theme exhibition version is set up in front of the store, publishing the theme of the event

" n "The balloon and bouquet decoration at the door.

(3) Inside the store

" Established the reception place of the company logo, giving the admission to the event promotional materials to the entryrs

"Establish a welcoming and shopping guide lady.

" Establish a instruction system, set up a sign that clearly label the company logo

Flag.

"Establishing a rest place in the relevant areas in the store, equipped with service personnel and distribution of gifts and publicity materials.

"Establishing a business propaganda desk in the relevant location in the store, setting up related gifts, propaganda shows, souvenirs, and providing consulting services.

Combining the theme, but no matter what theme is promoted, our company strives to achieve "careful, careful, serious, comprehensive"

2. Specific layout: (reference) r

-The printing and printing of the small gift distribution is arranged: some personal information of the registered customer (name, work unit, family address, contact number (invited customers to fill in after receiving gifts)

-Sign -in table/Sign -in Pen Pen each

-tables and chairs

-Gift Bayak's exquisite handba bag 200

-Baya Clear promotion information 200

-color hydrogen balloon (Bayako) 200

-Small gift: Bayak exquisite advertiser 200

- Bayak's exquisite laptop, single -piece Bayak porcelain cup for designers

-The staff uniformly configure and other souvenirs

—Me luxury, glory home)

2 breast card

3 Bayaqi purchaser clothing

-guest 1 chest flower 6 r 6

3. Ribbon cutting ceremony: (Reference)

• (Basic content: opening -leadership speech -ribbon -cutting -literary activities and other professional performances -participating lottery draw activities —Fast part of the VIPs (at the same time as the lottery))

• Celebration Activity procedures:

The store is held. (If the company does not have a suitable site, you can rent other squares or hotels)

• —— 9: 30 venues are bright, colorful flags flutter, welcoming, military bands, wake -up teams, Miss Etiquette, lady of Etiquette In place, the staff is ready to prepare;

• —— 9: 40 company leaders and guests will enter the market one after another. Wait, do a good job of leading preparations;

• —— 9:55 celebrations (invited hosts to serve as) announce the celebration As soon as you are about to start, please sit for leaders and guests, please participate in the celebration of all personnel;

• — 10: 00 celebrations officially start, the celebrations of the emperor's chanting of the words of the words of the princes of the prince; R n
• ——Li Yi to read the list of the main guests attended by the celebration;

• —— Celebration Miscelona announced: In seconds);

• —— The celebration of the ceremonies invite the military band to play a song;

• —— the celebration department announced: please ×× to speak; (company leader);

• —— Celebration Division announced: please ×× to speak; (VIP);
n • ——

• —— Celebration Division invites Bayaqi Jiangxi General Agent to host the tailoring ceremony.

• —— The leader of the Bayak Club announced: Bayak ×× flagship store opens! (Dear leaders, guests cut ribbon!)
n • —— Cut the ribbon for a moment, music, music, music, music, music, music Liang Liang, the flowers and flowers are full of flowers, the dragon lion dances, the celebration forms a climax;

• ———————— 'gymnasium, Latin dance, etc. (the start of road show activities)
n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n R n • —— Celebration of the ceremonies announced: Banquets are invited to VIPs!

• ---------------- The end of the emcee,
n • ——— the end of the celebration.

. The training and arrangements of the staff of the opening activities:

The on -site ordering staff should arrange in place. In addition to the single page, it is also responsible for maintaining the order on the spot. It is best to send orders to the community to send orders in the early stage. They can eliminate the strangeness of customers they have promoted, lead these customers directly into the store, prepare ideas for signing orders, and the success rate is relatively high. The shopping guide must pass the training, it is best to have been married and decorate at home, and have sufficient experience in decoration. The number of shopping guides should be sufficient. Logistics personnel must also arrange in place.

6. On -site control:

The attention of weather; hydropower arrangement; special personnel in different product areas are responsible for, preparation and supplementation of related materials.

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