5 thoughts on “Who knows that the current situation of jewelry processing industry is estimated to have the trend of future development, the more detailed the better”
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The top ten jewelery brands in the world are born in European countries, and none of China is shortlisted. Just like Chinese traditional love to jade, British countries, France and other princes and noble countries with a long history of the empire have been worshiped for a long time to worship the jewelry. Compared with other countries in the world, diamond brands in European countries have ...
It the top ten jewelry brands in the world are produced in European countries, and none of China is shortlisted. Just like Chinese traditional love to jade, British countries, France and other princes and noble countries with a long history of the empire have been worshiped for a long time to worship the jewelry. Compared with other countries in the world, diamond brands in European countries are more mature in terms of style, texture, workmanship, workmanship, operation and promotion models, and their brand stores are also wider. We often see jewelery inlaid at high fashion exhibitions and famous auto shows.
Jewelry is a luxury category. For a country, there is room for development only after Guotai Min'an and economic prosperity. After the founding of China, the jewelry industry gradually sprouted. Since the 1990s, people have collected gold and silver jewelry as reserves and wealth. Some speculators have noticed this phenomenon, and because gold is a hard currency of international certification, it has begun to develop the jewelry market. At that time, the market was just the prototype of individual transactions. After 1995, the state's personal transactions were really released, and these luxury goods began to operate from the public.
But the sales method at this time is authorized by Bank of China. This slows down the speed of market formation. However, the unstoppable reason for the formation of the large -scale trading market is the demand, and the second is that the operator can get real profits. In the next ten years, the Chinese jewelry market has entered a period of rapid development. Shenzhen is in a favorable position in the coastal cities adjacent to Hong Kong. It is deeply treated by Western cultural infiltration and reform and opening up policies. From 1998 to 2003, the jewelry processing plant has grown from 10 at the beginning to 680. Essence
The early jewelry market is mainly domestic jewelry brands, including Hong Kong brands, inland self -owned brands, and regional brands.
The Zhou Dafu is the first Hong Kong brand to enter the domestic market. The 2000 set up the mainland investment plan. In 2008, it plans 600 stores nationwide. Zhou Dafu is also the first jewelry company to propose a "one -bleach" to create the concept of jewelry brand. Undoubtedly, Zhou Dafu achieved great success.
It followed Xie Ruilin and Zhou Shengsheng. They all adopt the promotion model of the store. On the one hand, you can quickly expand the sales channels, and on the other hand, you can quickly carry out brand propaganda, causing greater awareness.
The Shanghai Chenghuang Temple, Datong Yinxing, Shandong Qilu, and Beijing cuisine all achieved regional success in the unique jewelry mall model. The same successful regional brands include Zhejiang Bandung and Jiangsu Tongling. Due to the development of psychic advantages, it has been acquired by the world's third largest naked diamond sales agency. After a long-term inspection of the Chinese market, they concluded that the sales of diamonds in China with 10-15 points in China were quite good. Even the total sales volume occupied a large proportion of the sales of diamonds in similar scores in the world, indicating that Chinese consumers' purchasing power and the purchasing power and the purchasing power of Chinese consumers and the purchasing power and the purchasing power of Chinese consumers Desire for diamonds. They intend to make large particles into China. This is exactly the trend of China's future diamond development.
. After more than ten years of development, China's jewelry market has reached a platform after some rapid growth and fierce competition, and it is necessary to find another way out. Selongers and producers are also adjusting themselves to adapt to changing markets. From the perspective of consumers, I used to have a diamond, and later I hope to have a brand of diamonds, and then I hope to be a brand of consumers. It can be seen that the significance of the future brand will far exceed the goods itself, focusing on conveying the brand spirit. The in -depth marketing of the brand will be the key to the enterprise based on the industry. The second round of development is coming, which will definitely be a period of high -speed development, depending on brand operation and capital strength. Well -known foreign brands have acquired domestic brands, large brands annexing small brands, and unique and creative marketing roads.
Wen we choose the third way.
Comprehensive analysis report by this newspaper: According to statistics from Qingdao Customs, the exports of Shandong port jewelry exports in the first eight months of the first eight months of this year, an increase of 20.5%over the same period last year. At present, my country has become the world's second largest jewelry processing country. The domestic jewelry industry is continuously developing at a rate of 15%. It is expected that the annual sales of China's jewelry will reach 200 billion yuan by 2010, with an export of more than 7 billion US dollars. At that time, China's jewelry transaction volume will account for 10%of the world's total transaction volume, which is expected to become one of the world's most competitive jewelry processing and consumer centers and jewelry trading centers. However, in the context of the continuous expansion of my country's jewelry export scale, it is necessary to promote the continuous and in -depth development of the industry. The three problems in the industry still cannot be ignored:
The lack of brand is the current common problem of the jewelry industry. At present, the output value of my country's jewelry industry has continued to expand, but companies in the industry generally lack brand awareness, the industry homogeneity is serious, and the lack of brand effects has become the weakness of the development of the industry. At the same time, in recent years, international brand -branded international brands such as Cartier, Vatican, Swarovski, and Swarovski have accelerated the pace of grabbing the beach in Mainland China. Under the expansion of international jewelry giants, it is bound to accelerate the reshuffle of the domestic jewelry industry. Local brands are facing the fate of being eliminated by the market.
The high yield and low value are bottlenecks restricting industrial development. At present, my country's diamond cutting, inlaid, and design are all internationally leading. However, gold, pearls, imitation jewelry, etc. are generally in high -yield and low -value -added industrial patterns. Most companies still stay at the stage of receiving order processing and earn a meager processing fee, but the products are sold at high prices of "OEM". The processing fee of the gold per gram is only 1 ~ 2 yuan. The imitation jewelry is about 1 ~ 3 yuan per piece based on the complexity of the processing style. Except for the high -end jewelry inlaid costs, the inlaid jewelry is usually 30 ~ 50 yuan per piece. Essence Taking pearl jewelry as an example, my country's annual output is as high as 1,500 tons, accounting for 95%of the world's total output, but the output value only accounts for 15%of the world's total, resulting in the export income ratio and the proportion of output.
This design level is low, and technical barriers to encounter intellectual property rights are new problems in industrial development. With the improvement of material civilization and the change of lifestyle, the diversification of jewelry styles has become the most powerful vitality of jewelry. my country lacks design talents and concepts of design talents and concepts that compete with internationally renowned brands. At the same time, the intellectual property issues of my country's jewelry processing industry have also attracted more and more attention from international manufacturers. At the Basel Jewelery Show in Switzerland in 2005, an international jewelry brand proposed about 20 suspects of plagiarism and reporting to exhibitors from China. Because it takes about 6-8 months to design an intellectual property right in China, and the popularity of a jewelry is even shorter than the registration time, it has suppressed the popularity of intellectual property registration in the industry.
Since the 1990s, the jewelry industry in Mainland China has been like other industries.
has gone through more than decades of foreign countries for decades or even hundreds of years. Taking Shenzhen as an example, during this time, the mainland jewelry industry has developed the development process of hand workshops, processing factories, and brands. Many jewelry companies have developed at the speed of development of one factory each year. Of course, the speed of such a magical progress has a direct relationship with the unprecedented demand of the domestic market and the tilt of government policies. This phenomenon has gradually changed since 2005. As the relatively saturated and competitive market is increasingly fierce, what is the current situation of Shenzhen jewelry processing enterprises? Where will it go?
Dai Ying Jewelry and Jewelry (Shenzhen) Co., Ltd. is a branch of Daiying Jewelry Co., Ltd. Dai Ying Jewelry Co., Ltd. is a member of the internationally renowned Diamond Organization DTC. Its headquarters is located in Hong Kong and has branches in Shenzhen, Shanghai, Taipei, New York, Paris and other places. The company mainly operates diamond processing and sales. Dai Ying Jewelry (Shenzhen) Co., Ltd. was established in 2004. It is the main processing base of Dai Ying Jewelry. At present, the products are mainly exported to overseas. The products are exported to Belgium, the United States and other countries in Taiwan. Generally praised.
Is when asking the development of the processing factory, the company's Zhao Duanyang factory director said very funny: "You can use Zhao Benshan's sketch 'yesterday · Today · Tomorrow" to explain. "
yesterday's glory
Director Zhao said that due to historical reasons, China's jewelry industry has only developed in the 1990s, and it started late. However, international jewelry companies were not allowed to enter the Chinese mainland market at that time. In addition, people's demand for jewelry is unprecedented, and the number of processing factories at that time was limited. Therefore, the processing factory at that time was not worried about making no money to make, and customers' requirements for product quality were extremely loose. There is a saying in the industry at that time: not the factory finds a fixed order, but a customer holds cash to find the factory.
It today's diversified
"After more than ten years of development, the Chinese jewelry industry has begun to take shape, especially in the past two years. It has formed a situation of diversified development. "Zhao said," Some previous processing factories, after more than ten years of accumulation and actively promoting their own brands and expanding their influence, the market has a relatively large market impact, and some of them have become Chinese famous brands. Become the leader of the jewelry market. However, due to the increasing increasing processing factories and the increasingly fierce competition in enterprises, some companies cannot bear the pressure of the market and go bankrupt. Because there are many newly added processing factories every year, they are in the market in the market. There are no subtle changes in the number of processing factories. The processing factories are also good because of good quality and good reputation, so the business is also good. "In response to the major changes in recent years, Zhao said that it is mainly because of the business owner's owner of Caused by ideological orientation, some entrepreneurs with ideas and methods have gradually occupied the market and promoted brands without losing opportunity. However, some processing factories are still the business model of closing production, so it is difficult to develop. Another reason is that some bosses who invest in jewelry do not know very professional knowledge, so it is difficult to do detailed work in the process of enterprise operation. This is also a significant problem in the entire jewelry industry.
In tomorrow's outlook
In the future of processing companies, Zhao said that jewelry processing companies will inevitably continue to compete with industry competition continuous Improve and develop. Zhao said that in order to cope with the increasingly fierce competition, processing companies must first speed up the update cycle of corporate equipment, learn and develop some new fashion products by themselves; secondly Working, design and other issues have some derogatory meanings, so striving to reduce the gap with foreign products is the bargaining chip that really competes with foreign companies; finally, it is necessary to actively open up foreign markets. Zhao said that nowly, if processing companies just open up the domestic market, I am afraid that the profits will not be too high, and even some business difficulties will be affected by the relatively saturation of the mainland market. If the processing enterprise takes active foreign trade measures Then even if a market is not good, it will not have a great impact on the operation of the company.
The rise and fall of jewelry processing is directly related to the quality of the jewelry industry, and it is also related to the position of Chinese jewelry companies in international competition. How to go next, let us wait and see.
Jewelry is a high -end consumer product and a symbol of personal wealth. It is now in the economic crisis. The industry has received a lot of impact. With the gradual development of the economy, people have gradually increased to these high -end consumer products. The level of processing and processing technology is also higher, coupled with the slow decrease in resources, the future development prospects of the jewelry industry are very broad. Take jadeite as an example. Every year, it is about 10%of the price. Positioning in the middle and high -end products development.
The future things will only know when it comes to time